SEO Blog
Content is king
Seo - Content is king
"Content is King," Bill Gates said in 1996, and we waited many years to fully understand the wisdom of this saying. In Greek, what he said means that the content is king, and of course his prophecy was fully justified 20 years later.
Content is what Google categorizes for it and SEO is 100% influenced by quality content.
Today, design is finally focused on content: Rich text, great photos and videos, have become the backbone of the modern website. The content emerges from the layout and decorative elements, or, in other words, design is the 'packaging' for the content.
Visitors do not come to our site to admire the layout or the overall design. They do not come to admire the wrapper. Visitors come to our site to achieve their goal. Their goal is to extract the information they want, that is, to search, find, filter and extract some of the content.
The layout and design of a website certainly attracts and invites visitors, but only works when there is relevant, useful and 'catchy' content.
Google itself has stated in the guidelines for webmasters that every website should have some utility, a purpose that usually should be to serve a basic need of its end user.
Building a website with no content is pointless
The purpose of building a corporate website is to present your business, activities, services and products. As beautiful as the design is, the wrapper, the one that will boost Google's eyes and win over visitors and potential customers, is the content.
Your corporate website will not be successful simply because you will use WordPress and a beautifully designed theme. It will not be successful simply because it will have many meta tags and keywords. Your corporate website will be successful when it has rich, original, well-written content that answers the visitors' queries before they are well worded.
Answer the potential questions of your customers. Provide as much technical information and data as your visitors and customers will find useful. Refresh the content of your website by adding new products, new articles, fresh content.
Your corporate website is designed to turn visitors into customers. Design is what will make the content stand out. Pictures and texts are what will convince visitors.
Collect and create unique content
A few days ago a friend of mine wanted to build a website for hagiography because he is a second generation hagiographer himself and his brothers. But there was one key problem. The content.
Why build a website with a logo and a slider and probably 5 pictures of hagiographies and a church with no future and no walk in Google.
The reasons for not walking are simple, for lack of content. In order for your website to have a footprint on Google and to be considered a boring website, the visitor must have something to see and stay within your site.
Give visitors the information they are looking for
According to Google again, you should provide high quality content on your pages, especially on your homepage. This is the most important thing to do. If your pages contain useful information, their content will attract a lot of visitors and will entice webmasters and webmasters of other sites to link to your site.
To create a useful website rich in information, write pages that clearly and precisely describe your topic. Think of the words people will type to find your pages and include those words in your site.
Think and study in advance what the world and your prospective customers are looking for on the web and create relevant pages.
For example at this particular hagiography site we have to make separate pages for each church that has been hagiographied by region in order to catch the keywords in local searches.
At the same time, we would also like to include videos from every church uploaded to YouTube and incorporate them into our website as well as photos and texts.
Texts should be over 1250 words long. You can see how you should write your articles in the article: How to write a perfect article for Google and your audience.
Content is what Google categorizes for it and SEO is 100% influenced by quality content.
Today, design is finally focused on content: Rich text, great photos and videos, have become the backbone of the modern website. The content emerges from the layout and decorative elements, or, in other words, design is the 'packaging' for the content.
Visitors do not come to our site to admire the layout or the overall design. They do not come to admire the wrapper. Visitors come to our site to achieve their goal. Their goal is to extract the information they want, that is, to search, find, filter and extract some of the content.
The layout and design of a website certainly attracts and invites visitors, but only works when there is relevant, useful and 'catchy' content.
Google itself has stated in the guidelines for webmasters that every website should have some utility, a purpose that usually should be to serve a basic need of its end user.
Building a website with no content is pointless
The purpose of building a corporate website is to present your business, activities, services and products. As beautiful as the design is, the wrapper, the one that will boost Google's eyes and win over visitors and potential customers, is the content.
Your corporate website will not be successful simply because you will use WordPress and a beautifully designed theme. It will not be successful simply because it will have many meta tags and keywords. Your corporate website will be successful when it has rich, original, well-written content that answers the visitors' queries before they are well worded.
Answer the potential questions of your customers. Provide as much technical information and data as your visitors and customers will find useful. Refresh the content of your website by adding new products, new articles, fresh content.
Your corporate website is designed to turn visitors into customers. Design is what will make the content stand out. Pictures and texts are what will convince visitors.
Collect and create unique content
A few days ago a friend of mine wanted to build a website for hagiography because he is a second generation hagiographer himself and his brothers. But there was one key problem. The content.
Why build a website with a logo and a slider and probably 5 pictures of hagiographies and a church with no future and no walk in Google.
The reasons for not walking are simple, for lack of content. In order for your website to have a footprint on Google and to be considered a boring website, the visitor must have something to see and stay within your site.
Give visitors the information they are looking for
According to Google again, you should provide high quality content on your pages, especially on your homepage. This is the most important thing to do. If your pages contain useful information, their content will attract a lot of visitors and will entice webmasters and webmasters of other sites to link to your site.
To create a useful website rich in information, write pages that clearly and precisely describe your topic. Think of the words people will type to find your pages and include those words in your site.
Think and study in advance what the world and your prospective customers are looking for on the web and create relevant pages.
For example at this particular hagiography site we have to make separate pages for each church that has been hagiographied by region in order to catch the keywords in local searches.
At the same time, we would also like to include videos from every church uploaded to YouTube and incorporate them into our website as well as photos and texts.
Texts should be over 1250 words long. You can see how you should write your articles in the article: How to write a perfect article for Google and your audience.
How to promote my site
Today, everyone can build their own website. In fact, the World Wide Web has more than 1 billion websites, with more and more being created every second.
However, building a website is only the initial stage in your online presence. A website, no matter how good it is, must be visited in order to be considered successful.
Website promotion is the best way to make your website known to the public. But how to promote my site is a question that concerns many people. If we take into account the excessive number of ways to promote websites, choosing the most effective ones is not so easy.
In this article, we have compiled the most effective methods to promote your site easily, quickly and economically. In fact, we tried to include all the free ways if your budget is limited at this time.
Social networks - Social Media
Social media has literally won over all internet users around the world. So what's the easiest way to promote your site for free to a large audience? But of course by frequenting where they also frequent.
Social Media Marketing is one of the most effective ways to promote a website. It can be done both for free and for a fee by creating paid advertising campaigns.
For a start we will focus on the free part of social media and how to promote a site at no cost.
The first step, of course, is to create your social profiles based on your website. The top social networks that you should pay special attention to are:
Facebook
Instagram
Twitter
Linkedin
Pinterest
How to promote your website for free on social media
But of course with the frequent posting of quality content and the interaction with your audience. The posts you post on social media should not always be intended to attract visitors to your website. You need to offer them quality content that interests them and encourages them to share it with their friends. This way and only in this way, your social profiles will be able to become known to the public and reach new visitors.
Additional actions you should take are:
Participation in groups and social discussions
Reply to comments and messages sent to you
Regular posting of content
Use beautiful and original photos
Create a Blog
Creating a blog on your site and regularly adding useful and informative articles is another way to attract new visitors to your website.
It's no coincidence that even the biggest online stores of top brands have a blog.
Adding quality and useful articles is one of the best ways to increase your traffic. Both through their sharing on your social networks and through the search engines that love the regular addition of quality articles.
However, building a website is only the initial stage in your online presence. A website, no matter how good it is, must be visited in order to be considered successful.
Website promotion is the best way to make your website known to the public. But how to promote my site is a question that concerns many people. If we take into account the excessive number of ways to promote websites, choosing the most effective ones is not so easy.
In this article, we have compiled the most effective methods to promote your site easily, quickly and economically. In fact, we tried to include all the free ways if your budget is limited at this time.
Social networks - Social Media
Social media has literally won over all internet users around the world. So what's the easiest way to promote your site for free to a large audience? But of course by frequenting where they also frequent.
Social Media Marketing is one of the most effective ways to promote a website. It can be done both for free and for a fee by creating paid advertising campaigns.
For a start we will focus on the free part of social media and how to promote a site at no cost.
The first step, of course, is to create your social profiles based on your website. The top social networks that you should pay special attention to are:
How to promote your website for free on social media
But of course with the frequent posting of quality content and the interaction with your audience. The posts you post on social media should not always be intended to attract visitors to your website. You need to offer them quality content that interests them and encourages them to share it with their friends. This way and only in this way, your social profiles will be able to become known to the public and reach new visitors.
Additional actions you should take are:
Participation in groups and social discussions
Reply to comments and messages sent to you
Regular posting of content
Use beautiful and original photos
Create a Blog
Creating a blog on your site and regularly adding useful and informative articles is another way to attract new visitors to your website.
It's no coincidence that even the biggest online stores of top brands have a blog.
Adding quality and useful articles is one of the best ways to increase your traffic. Both through their sharing on your social networks and through the search engines that love the regular addition of quality articles.
How to increase my site traffic
How do I make my site known?
The above promotion techniques of a website are the most reliable and effective, to which it is worth devoting time. However, there are several other ways to make your site known to as many people as possible. Some of them are:
Guest blogging
Guest blogging is a great way to build online presence. In short, guest blogging is about other blogs about your site. So you can bring useful content to readers who are also interested in your own website.
In fact, this particular technique, in addition to being visited, is also a very good choice for backlinks that will help the Seo of your website.
Signature Branding
A very effective way to promote your website and gain new visitors is to create an attractive signature with your name. A beautiful logo with an action text is often an effective way to promote websites.
Promoting your signature is relatively easy. All you have to do is participate in big forum discussions and place it in all the emails you send.
Google My Business
Subscribe to Google My Business for free to attract potential customers if you have a business. This way your business will be visible on Google Maps while your Google Business page will provide all the necessary information for your website, including its link.
Signing up for Google Business has also been shown to help rank a website better in search results.
Quora
A not-so-popular way to promote websites is the Quora list of questions and answers. Quora is the largest website of its kind, with users asking questions and others answering them. You can search for questions about the subject of your website and offer them useful answers.
You can also add the link to your website to your answers, so that you not only secure a backlink and visitors, but also spread your name to a wider audience.
The above promotion techniques of a website are the most reliable and effective, to which it is worth devoting time. However, there are several other ways to make your site known to as many people as possible. Some of them are:
Guest blogging
Guest blogging is a great way to build online presence. In short, guest blogging is about other blogs about your site. So you can bring useful content to readers who are also interested in your own website.
In fact, this particular technique, in addition to being visited, is also a very good choice for backlinks that will help the Seo of your website.
Signature Branding
A very effective way to promote your website and gain new visitors is to create an attractive signature with your name. A beautiful logo with an action text is often an effective way to promote websites.
Promoting your signature is relatively easy. All you have to do is participate in big forum discussions and place it in all the emails you send.
Google My Business
Subscribe to Google My Business for free to attract potential customers if you have a business. This way your business will be visible on Google Maps while your Google Business page will provide all the necessary information for your website, including its link.
Signing up for Google Business has also been shown to help rank a website better in search results.
Quora
A not-so-popular way to promote websites is the Quora list of questions and answers. Quora is the largest website of its kind, with users asking questions and others answering them. You can search for questions about the subject of your website and offer them useful answers.
You can also add the link to your website to your answers, so that you not only secure a backlink and visitors, but also spread your name to a wider audience.
